Berkshire Hathaway HomeServices Awarded Honor in Harris Poll Equitrends

Warren Buffet and Berkshire Hathaway are certainly two of the most recognized names in the world. Being a real estate network affiliated with Berkshire Hathaway helps too.

Harris Poll EquiTrend Award to Berkshire Hathaway HomeServices

The Houston Chronicle recently did an article on the latest recognition:

The new real estate brokerage network ,Berkshire Hathaway HomeServices, recently announced it was named “Real Estate Agency Brand of the Year” in the 26th annual Harris Poll EquiTrend study.

It received the highest rating in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. This study was based upon on-line opinions of more than 40,000 U.S. consumers surveyed earlier this year.

“We are delighted to be recognized by consumers in the venerable Harris Poll EquiTrend study,” said Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices. “This terrific honor by consumers is a tribute to our powerful brand – whose namesake is the world-renowned Berkshire Hathaway Inc. – and the top-quality affiliates and agents who represent it.”

My broker, Mike Huff, owner/broker of local Berkshire Hathaway HomeServices Anderson Properties is quoted “As a company, we appreciate the growth opportunities this brand has made possible – locally, nationally and internationally”

The brand received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate.

Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity. According to Harris, a brand is defined as a set of persuasive promises about a product, service or organization that differentiates it from others in a universally positive, contextually relevant or personally compelling way.

Berkshire Hathaway HomeServices, which transitioned its first affiliates in September 2013, has grown exponentially with independently owned brokerages operating across America. The network is built on a foundation of quality with rigorous standards for affiliation.

See my initial post on our Berkshire Hathaway HS affiliation.

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